IBPA PUBSPOT ARTICLE published Wednesday, June 01, 2022 By: Erin Wright As an author contemplating their overall publishing career, a lot of time is spent figuring out how to diversify by creating print versions of a book, or selling merch from a website, or translating the catalog into another language. Too often, people overlook a simple, low-key income stream that is available to every author with a website: affiliate income from bookstores. Every major e-book storefront (

IBPA PUBSPOT ARTICLE / February 14, 2025 By: Jeniffer Thompson Reaching your audience (and selling more books) is perhaps the crux of every publisher’s journey. This is why publishers look to an author’s platform as a measure of how many books they will sell. If the author has visibility and a built-in audience, an editor is more likely to say “Yes, we’ll publish this work—we’ll invest time and money because we believe it will sell.” For the most part, the burden of platform-