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Steven Landsberg

https://www.facebook.com/steve.landsberg
https://www.facebook.com/steve.landsberg

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Steve Landsberg, an accomplished, award-winning advertising executive and entrepreneur, is currently
Co-Founder and Chief Creative Officer of Human Intelligence (H.I.), a New York City-based marketing
firm. Prior to H.I., he co-founded Grok, an Inc. 500 “Fastest Growing Company.” Steve has held
executive creative roles at many top global ad agencies leading the work on iconic global brands. A
copywriter by trade, Steve has published numerous ad industry articles. Ping is his first published book.

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My HP Books

MY HP BOOKS

Ping

A game that spread communism. A secret that spans generations.

A Barnes & Noble Top eBook & NOOK Indie Favorite

In the early 1950s, ping pong wasn't just a pastime - it was propaganda.

A quiet weapon in the battle for influence, power, and ideology.

Alternating between the pivotal 1971 Ping-Pong Diplomacy - where a simple game of table tennis thawed the icy relations between the U.S. and China during the Cold War - and the present-day struggles of a family weighed down by legacy, Ping is a compelling tale of history, politics, and personal conflict.

Jenny, a modern-day teen, wrestles with her grand-mother Miriam's larger-than-life legacy, rooted in Cold War tensions and the surprising intersection of ping pong, antisemitism, and global diplomacy.

As Jenny uncovers Miriam's secret role in shaping history, she confronts her own place in a family bound by generational expectations and unspoken truths. Blending family drama with meticulously researched historical events, this gripping story explores the enduring impact of the past on the present.

With the engaging use of ping pong as both a symbol and a plot device, Ping effectively combines history, sports, and personal conflict, appealing to readers of both literary fiction and historical drama.

Originally conceived in 2016, PING precedes the current cultural resurgence of table tennis -exemplified by the upcoming 2025 Christmas movie release of Marty Supreme, starring Timothée Chalamet and Gwyneth Paltrow.

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